Hello…
I’m Naomi, a London-based, award-winning Creative Director and strategic design thinker. I’ve been creative lead on campaigns for many household brands over the years, including Waitrose, Fortnum & Mason and Delicious.
What I do…
Specialising in food, drink and lifestyle, my signature style connects art to commerce. I design and art direct across all channels, including film and bespoke print. Defying the ‘designer’ stereotype of ‘sticking to just pictures’, I see words and images as inseparable. I love creating narratives that paint with both words and visuals. My aim is to create unforgettable storytelling that makes all the senses fizz.
To do this I work closely with some fantastically talented photographers, stylists, recipe developers and writers to create tantalising content that brings brands to life and drives true market distinction.
Where it started…
Cutting my design teeth at Smash Hits magazine at its commercial peak when it was selling over half a million copies every issue, I learnt the value of creating iconic visual statements, steeped in personality to build lasting bonds with audiences.
Here I am showing Kylie how it’s done, with the Smash Hits Hat created by me!
Let’s work together…
You’ll usually find me in the studio up a step ladder or getting lost down corridors of research preparing for the next challenge. If you’d like me to revitalise your brand and make lasting connections with your audience, the hit the button below. I’d love to connect.
Since then, I’ve designed campaigns for clients and publications including Waitrose, Fortnum & Mason, Delicious, more!, Woman, Tesco, Condé Nast and the London Olympics.
My specialties…
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Concepting and creative strategy
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Pitch work and pitch presentations
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Design architecture and visual intent for content
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Shoot planning and moodboarding
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Art direction for photography and moving image
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Design production and post-production
First published illustration work, 1966
